Workshop with Dewi from the Centre for Enterpreneurship
Perception of value
Our perception of what costs more and less
Waitrose, Marks and Spencers vs Primark Ikea Tesco Lidl Savers ?!
we are constantly being conditioned to pay more
Benefits of pricing strategy:
- less stress, more focus, confidence
- increace your chances of success
- more tima means more chances
- make what you deserve
- create what you want to create
- realise the impossible
- smarter not harder (more time)
- stand out amongst the crowd
- build a sustainable career
Time is everything. Time is money
How do we cost our work?
Supply: cheap doesn’t always mean right;
supply chain :
Materials/No Units + Hours worked + Total fixed overheads/ Feasible units
Cost is the bare minimum of the price-cost affects profit
increase profit = increase chances of success
If you want to buy something, negotiate it!
5 ways of adding value without increasing the cost
5 white tshirts 75p each: increase the price VALUE
FAST CHEAP QUALITy – only choose 2
Good record keeping!
Figure out what you want to earn
Look for clues – what are others charging?