Communism today. Cuba: National ban on Advertising

Now: The remaining communist countries nowadays are only 5 – China, Cuba, Laos, North Korea and Vietnam.

Rise: The first nation to take hold of the communist ideas was Russia.

However, during the period of the Soviet Union reign in the 20th century communism was much more widespread – in Eastern Europe, Africa and Asia.  19 countries in total -Afghanistan, Albania, Angola, Benin, Bulgaria, Cambodia, Congo, Czechoslovakia, East Germany, Ethiopia, Hungary, Mongolia, Mozambique, Poland, Romania, Somalia, South Yemen, Soviet Union, and Yugoslavia .

 

I am going to look at Cuba as an example of a Marxist-Leninist one party republic today.

Here’s an interesting article I came across: http://www.theatlantic.com/business/archive/2016/03/how-do-cubans-do-business-in-a-country-that-bans-ads/474507/

Quote:“But they don’t advertise,” says Kirby Jones, the president of Alamar Associates, a U.S.-based consulting firm that specializes in Cuban trade. “You have the service industry—particularly barbers, seamstresses, tutors, plumbers, construction people—all who are coming out of the closet and the woodwork to do their own business. They compete against each other. But they don’t advertise.”

“The statement that there is no advertising allowed in Cuba is at once technically apt, if meaningfully imprecise. Certainly, there is no advertising to be found on billboards—only propagandistic edicts like “Socialism or Death!” as appearing on one roadside sign on the highway from Jose Marti airport to Havana. There is no advertising on television, either, save for the occasional government-sponsored public service announcement that might bookend—but would never interrupt—a program. Historically, too, there has been no advertising in newspapers and only one FM station, Radio Taino, reportedly hosts promotional spots.

A Havana storefront (Michael Serazio)

“According to the constitution, the media cannot be used against the system, and advertising is capitalism, which goes against the system,” explains Yoan Karell Acosta Gonzalez, a professor at the University of Havana. He pulls a booklet out of a backpack and flips to Article 53, which protects freedom of speech and the press “within the objectives of socialist society.”

But does that include advertising? Gonzalez thinks about it for a moment, and then clarifies, “The constitution doesn’t say you cannot promote products exactly. It says you cannot use the media to promote capitalism.”

Next The Bolshevik Revolution

To read:Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba

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