Definition of the word “Layout” in design:
” a. The art or process of arranging printed or graphic matter on a page.
or in other words how to read an image? Literally – “This means that”. A whole new world, which I’d really like to explore in depth. I strongly hope I’ll find the time to do it. So, we started with the basic, but most significant terms and their definitions.
An information graphic poster that explains the key points of semiotics: https://www.behance.net/gallery/9474813/Explaining-Semiotics-Infographic
After that we were given a task – to look at one image and answer the following questions:
1. What is it? How is it made? Why?
2. What’s the context – what’s around it?
3. Who made it? Motivation?
4. When was it made?
5. For whom was it made? What for?
6. Is it an event? Contemporaneous? Viewpoint?
7. Is it a concept? an idea
8. What’s the message?
9. What’s the signifier / signified?
1. An advertisement for Mark Jacobs. It was made in a photographic studio, and after that retouched. The image was made to advertise Mark Jacobs’ fashion line in a magazine.
2. The young woman and the huge type.
3. Probably a whole team of designers, make-up artists, photographer, hairstylist… Motivation: to sell
4. Recently. Maybe a couple of months.
5. For females, young people who want to be different, famous, to look good , stylish, beautiful… What for? – Sales.
6. Contemporary writing , on trend
7. Concept: to look good, to feel good
8. Message: buy Marc Jacobs
9.Signifier: clothes, letters, girl
Signified: robotic, artificial -> Japan is the home of robotic industry